Feb 13
20

Reclaim Lost Link Juice by Capturing 404 URLs

This has happened to most of us at one point or another: We start optimizing a website’s URL structure or permalink slugs to be more user- and SEO-friendly, and we end up forgetting about an old URL that dozens of websites were already linking to. Since your old page no longer exists, Google will likely Author information James Parsons James Parsons is the SEO Client Manager at AudienceBloom.com , a Seattle-based SEO firm. You can find him through his personal blog , Google+ , or by email .

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Reclaim Lost Link Juice by Capturing 404 URLs

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